Mediashop Clients in the News

by admin ~ August 10, 2010

Mediashop clients have appeared in a wide range of publications in the last week few weeks.  Here are a few articles highlighting our clients in the news:

• Miami’s new favorite restaurant Norman’s 180was featured on a segment that aired last Friday night on NBC-6 in Coral Gables. Check out this newscast to see what Chef Norman is whipping up in his new restaurant.

• The Stevie Awards for Women was mentioned in an Examiner.com article that focuses on making oneself most attractive for potential jobs or promotions. Receiving an award or recognition is the perfect way to help you look your best when it comes to your resume. The Stevie Awards for Women is included under the “External Awards” section.

• Affordable housing is currently being developed in Brooklyn at 1560 Fulton Street in Bedford-Stuyvesant thanks to The Goldman Sacs Group, BRP Development and the city. An article on the new development that is called The Bradford was featured in The Real Deal Online. The Bradford is for low -and middle- income families and will contain 105 apartments.

             

Harlem New Development PS90, Receives TCO

by admin ~ August 9, 2010

FOR IMMEDIATE RELEASE

Contact: Allison Berger, Allison@mediashoppr.com

Mediashop PR, 212-867-8778 x223

PS90 CONDOMINIUMS IN HARLEM: CONSTRUCTION COMPLETE IN HISTORIC RENOVATION

Former NYC Public School Now Luxury Condo Development

New York, NY - August 9, 2010 - West 147^th Associates LLC and Halstead Property Development Marketing today announced that TCO was received last week, construction is now complete and move-ins are slated for later this month, a former school converted into a luxury condominium development in Harlem.

Located at 220 West 148th Street between Frederick Douglass and Adam Clayton Powell Jr. boulevards, PS90 is the redevelopment of a circa 1905 gothic style elementary school into a residential condominium. Originally designed by Charles B. J. Snyder, Superintendent and Chief Architect for New York City public schools from 1891-1922, PS90 is notable for its iconic block-through “H” plan, a design which allows for more windows than typically possible and allowed for the creation of a landscaped front courtyard that frames and leads to a grand front entrance, and a larger landscaped rear courtyard. In addition PS90 has a 14,000 square foot community space that is formerly the school’s auditorium.  

As part of the modern re-design, led by architect Mark Ginsberg FAIA, LEED AP, the building’s original exterior was maintained and refurbished in some areas, while the entire infrastructure was newly constructed.  The building features original Gothic touches like ornate spires, intricate masonry, elaborate stonework and gargoyles which offset the modern loft-like floor plans. Additionally, a sixth floor was added with the creation of penthouses that feature all new construction and  have generously-sized private rooftop terraces, some with midtown Manhattan views.

Sales at PS90 began in September 2009 and the property is among several FHA approved developments in New York City. Qualified buyers will be able to purchase homes at PS90 with a down payment as low as 3.5 percent.

“We are very excited to announce the completion of construction on PS90.  From the beginning, the building inspired us with its natural light and great proportions and we wanted to help write the next chapter of PS 90’s long history,” said Lisa Gomez, executive vice president of development at L+M Development Partners Inc. “The entire team worked to assure the juxtaposition of the building’s historic and modern design elements.” 

PS90 features a total of 75 condominium residences in a mix of studio, one, two and three bedroom homes.  The units range in size from approximately 762 - 1,630 square feet and in price from $450,000 - $899,000. For more information, please visit: http://ps90condo.com/.

Each unit at PS90 features high ceilings (up to 12 feet), Herringbone pattern European oak floors, Quartzite countertops and custom walnut toned cabinetry, and is equipped with Kitchen Aid stainless steel appliances and thermostatically controlled central air and heat. Several units offer expansive private roof decks ranging in size from 100 to nearly 2,000 square feet with spectacular views of the Hudson River and the New York City skyline. Residents will also enjoy a fitness center, work studio and an elegantly landscaped European-style courtyard.

PS90 is being developed by West 147^th Associates LLC, an affiliate of L+ M Development Partners Inc., the same developer who successfully built and marketed the Kalahari, a green conscious building in Harlem.  Financing is provided by Goldman Sachs’ Urban Investment Group and the development is being exclusively marketed and sold by Halstead Property Development Marketing. 

For renderings and floor plans, please visit http://ps90condo.com/ or contact Allison Berger at allison@mediashoppr.com or 212-867-8778 x223.

About Halstead Property Development Marketing:

Halstead Property Development Marketing is the exclusive sales and marketing firm for numerous new developments in the tri-state area.  They consult with developers on every aspect of the development process, including: pre-development planning such as comprehensive market research, detailed unit mix and layout analysis and amenities planning, all of which enables their clients to maximize sales prices, increase absorption rates and provide an overall superior  product benefiting the  consumer and developer. In addition, the division directs and coordinates the selection of all on-site personnel, conducts extensive sales training and monitoring, designs exceptional sales environments, and creates integrated communications planning including marketing, advertising, public relations and branding.  For more information on the Halstead Property Development Marketing Division, please visit: http://www.halsteadpdm.com/home.

About L+M Development Partners:

Since 1984, L+M Development Partners has been an innovator in developing quality affordable, mixed-income and market rate housing, while improving the neighborhoods in which we work.  A full-service firm, L+M works from conception to completion, handling development, construction and management with creativity that leads our industry.  We are responsible for more than $2 billion in development and construction and have created more than 10,000 high-quality units in the tri-state area alone.  Community leaders, government officials and investment organizations turn to L+M because of our consistent track record of excellence. L+M is a double bottom line company, where our success is measured not only in financial returns but also by the positive impact we make.  We take pride in our long-standing dedication to the communities we serve, demonstrated through an annual scholarship fund, job training programs and substantial support for local nonprofits.   L+M brings a superior level of commitment to our investments in developments, and equally important, to our investment in people.

About the Goldman Sachs Urban Investment Group:

Formed in 2000, The Goldman Sachs Urban Investment Group (UIG) deploys the firm’s capital though investments and loans to help transform distressed communities into sustainable and vibrant neighborhoods of choice and opportunity. By deepening our engagement in communities and strengthening relationships with the public and non-profit sectors, we strive to improve people’s lives and advance a comprehensive community development agenda. To learn more, visit gs.com/uig.

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Mediashop Client of the Week: +aRt

by admin ~ August 5, 2010

         West Chelsea’s art district is now home to a new premium condominium development, +aRt, at 540 West 28^th Street.  Halstead Property Development Marketing recently announced the opening of the sales gallery, which is located at 540 West 28^th Street. 

        +aRt is an artistically inspired residence, built to coincide with the artistic narrative of Chelsea’s most important artists, architects, and poets.  The 13-story new building will feature 91 artfully designed condominium residences that offer a mix of homes from studios to three bedrooms that range in size from 445 - 1,570 square feet.  The building features a state of the art fitness center, a 24-hour attended lobby, and a teak roof deck with various lounging settings, outdoor showers, and a bar with a grill.  Residents are also welcome to relax in a common interior courtyard that will display sculptures and a waterfall installation.

         The architectural and design elements of +aRt fit in perfectly with Chelsea’s rich culture and artistic feel.  The building features custom-made industrial styled decorative panels that flank the building’s brick façade, as well as original works of art and sculpture in the interior courtyard and sales gallery. “When we conceived 540 W 28^th, our aim was to create a building that fit in the rich context that is cultural and architectural Chelsea, which will give its inhabitants a bold, new perspective on the neighborhood,” said Erik Ekstein, president of Ekstein Development, the building’s lead developer. 

+aRt was recently featured in: The New York Times

For more information regarding +aRt please visit: http://www.540w28.com/

             

Fight For Sight Announces 2010 Grant Winners For Promising Vision Research Studies

by admin ~ August 4, 2010

    

    NEW YORK, NY - August 4, 2010 — Fight for Sight, an organization that has supported eye and vision research since 1946 by providing funds to promising scientists early in their careers, today announced its 64th annual selection of grantees for outstanding eye research projects.

    This year, 35 grants valued at $288,300 have been awarded to researchers in three categories: seven Post-Doctoral Awards, five Grants-in-Aid, and 23 Summer Student Fellowships.  This year’s grants fund research on a wide spectrum of vision and optical conditions that affect millions of Americans young and old, including glaucoma, macular degeneration, retinitis pigmentosa, aniridia, cataracts, dry eye, and lazy eye.

For a full list of 2010 grantees, please visit: http://www.fightforsight.org/.

    Fight for Sight’s (FFS) mission is unique among eye and vision research foundations — it identifies and funds promising students and researchers at the beginning of their academic and professional careers. The FFS grant allows awardees to obtain preliminary results and the first experience necessary to successfully apply for larger federal and foundation awards, such as the National Institutes of Health.   

    “The 2010 grant awardees will research a wide range of eye and vision issues that affect millions of Americans every day,” said Mike Wilke, executive director of Fight for Sight. “We are pleased to offer these individuals the opportunity to pursue their goals for vision research — often these first research studies inspire a life-long passion for eye research, as so many of our alumni have gone on to achieve great things in the field.”

    Over the last 64 years, Fight for Sight grants have been awarded to numerous scientists and researchers who have become major industry leaders.  Just a few of the prominent alumni include: Robert Machemer, MD, the “father” of modern retinal surgery; László Bitó, PDD, who developed the glaucoma drug Xalatan; Paul Sieving, MD, PhD (1980), current Director of the National Eye Institute; and more. Since its inception, FFS has awarded over $20 million in grants to more than 3,000 eye researchers.

    Grantees are selected through a rigorous review process by Fight for Sight’s Scientific Review Committee. Annual Post-Doctoral Awards and Grants-in-Aid are valued at $20,000 each and Summer Student Fellowships are $2,100 each. 

    2010 awards were made to a diverse group of universities and medical centers from coast to coast, including such pre-eminent institutions as the Harvard Medical School, The New York Eye and Ear Infirmary, Johns Hopkins, Columbia University Mailman School of Public Health, University of Michigan, and University of California, Berkeley.

For more information on each grantee, please contact Megan Raphael at Mediashop PR: megan@mediashoppr.com or 212-867-8778 x232.

About Fight for Sight

    Since 1946, Fight for Sight (FFS) has invested in the future of eye and vision research by funding promising scientists early in their careers. FFS has supported over 3,000 new scientists with more than $20 million in research that has contributed directly or indirectly to major advances in ophthalmology and vision research, including development of the IOL, aspects of donor cornea preservation, various uses of ophthalmic lasers, glaucoma therapies, and gene therapy. Founder Mildred Weisenfeld lost her vision to retinitis pigmentosa before starting Fight for Sight, the first organization to promote the importance of funding eye research.

             

What’s The Buzz All About? Public Relations In The News

by admin ~ August 4, 2010

Each week, Mediashop PR gathers interesting and newsworthy public relations and media articles in the news. We decided to share news from, Adage, New York Times and Brandweek. We hope you enjoy!

While reading the New York Times, I came upon this article that I thought was very interesting about O Magazine. Susan Casey, the new Editor-In-Chief was hired to revamp the magazine and add some flair to it. Casey was the former Editor of Sports Illustrated for Women and the Creative Director of Outside Magazine. The September issue will be called the makeover issue and will be Casey’s first issue to hit stands since she has been working for Oprah. Do you think Casey’s role will help spice up the magazine?

According to Adage, Newsweek has been bought by Sidney Harman from the Washington Post Co. The deal was announced on Monday. Mr. Harmon bid $1.00 for the magazine, and plans on keeping the majority of Newsweek’s employees. Do you think the future of Newsweek looks promising?

Brandweek discusses the new Downy fabric softener pitch that states it will keep bed sheets smelling fresh for one week with their improved formula. This formula will be available to the public this month and found in Ultra Downy, April Fresh and Sun Blossom. The various Downy products will be advertised on TV, print and different social media sites. Do you think this campaign intrigue buyers to buy Downy’s new formula?