http://mediashopprblog.com Tue, 02 Dec 2008 18:56:59 +0000 http://backend.userland.com/rss092 en While I freeze my toes off at my bus stop in the Bronx, some lucky Chicagoans will be quite toasty during their commute. Beginning today, ten bus shelters in Chi-Town will blast heated air through the end of this month as part of an "experimental advertising" campaign by the Stove Top ... http://mediashopprblog.com/2008/12/02/comfort-food-bringing-comfort-to-chicago-bus-shelters/ Our client, SingleEdition - a lifestyle destination just for singles - is today officially launching their Canadian site SingleEdition.ca.  The launch is in partnership with Canoe.ca, one of Canada's largest online destinations. The full release follows. For information, contact Nicole Amato, nicole@mediashoppr.com   "SINGLE EDITION" LAUNCHES CANADIAN SITE SINGLEEDITION.CA IN SYNDICATION PARTNERSHIP WITH ... http://mediashopprblog.com/2008/12/02/singleedition-launches-in-canada/ It was a tête-à-tête.  They broke bread.  A few of them probably hugged it out, too.  Was Thanksgiving really the first ever American PR stunt?  It certainly has all of the elements of a great stunt.  It was unexpected, it fostered an image of unity and friendliness between these two clashing ... http://mediashopprblog.com/2008/11/26/thanksgiving-the-first-american-pr-stunt/ I don't know how much more I can hear about the economic crisis and the affect it's having on consumers and marketers especially during the holiday season. What strikes me the most are the creative ways that marketers are reaching out to consumers without focusing too much on the "spending" ... http://mediashopprblog.com/2008/11/26/targeting-consumers-with-a-smaller-budget/ The lines are starting to blur.  While I hate to question the motives of any expectant parents, with a Google News search for Bronx Mowgli returning more than 1,200 articles, one has to wonder. The recent birth of Ashlee Simpson and Pete Wentz son has caused quite a stir online, resulting ... http://mediashopprblog.com/2008/11/25/celebrity-birth-or-press-event/ As a self-described celebrity gossip hound, the Jennifer Aniston/Brad Pitt/Angelina Jolie love triangle has captured my attention like most of the free world.  So it was with great interest that I came across this New York Times article detailing Angelina's careful manipulation of the media. I'm jaded enough to know not ... http://mediashopprblog.com/2008/11/25/manipulative-media/ "Thomas Jefferson used newspapers to win the presidency, F.D.R. used radio to change the way he governed, J.F.K. was the first president to understand television, and Howard Dean saw the value of the Web for raising money," said Ranjit Mathoda, a lawyer and money manager who blogs at Mathoda.com. "But ... http://mediashopprblog.com/2008/11/21/social-media-and-barack-obama-a-powerful-combination/ Angry moms are taking charge against a new controversial ad produced by Motrin. The ad confronts issues that moms may encounter when carrying their kids in a baby-sling across the chest.  Their ad has sayings like "wearing your baby seems to be in fashion;" "these things put a ton of strain ... http://mediashopprblog.com/2008/11/21/motrin-giving-moms-a-headache/ TONIGHT, our clients at 20 Henry are hosting a special event to unveil the just-opened sales office for the newly converted and constructed luxury condominiums in Brooklyn Heights. Sales at 20 Henry officially launched last week. You can read more about the development in last week's Brooklyn Daily Eagle article.  Tonight's event ... http://mediashopprblog.com/2008/11/20/to-do-live-jazz-concert-and-wine-tasting-in-brooklyn-heights-tonight/ A few weeks ago the shuttle between Grand Central and Times Square changed its look again, the outside wrapped in a giant advertisement for Google, the inside plastered with Google maps directing pedestrians to various locations across the city.I noticed the maps myself and thought "cute idea" but didn't pay ... http://mediashopprblog.com/2008/11/19/googles-oops-may-lead-tourists-astray/