I agree with your analysis, Nicole, that the “pop-up” stores are taking marketing to college students a bit too far. The prevalent presence of high-end retailers on campus not only commercializes what should be an academic environment, but could also increase class stratification on campuses. Which students can afford to shop at the Pink store or the Khiel’s store? Which students cannot afford to, but do anyway to keep up with material trends? I also see a potential for college students developing unhealthy credit habits if these high-end retailers are at their fingertips.

I thought it was interesting that the main university opposition to such stores was competition with their own school-branded merchandise, not the proliferation of commercial outlets in academic environments.

As for Dunkin Donuts, I think that the difference lies in the type of product being marketed, including its cost and ubiquity in the rest of American culture.

keep up the great blogging!