The best most common means used to measure the value of PR is the ad value equivalency (AVE). The industry knows it’s a flawed tool but a more reliable one - and one that isn’t phenomenally expensive - has been hard to come by.
AVE is calculated by measuring either column inches (in the case of […]
Entries Categorized as 'pr in practice'
Still No PR Measurement Standard
August 24, 2009
Does Every Company Need PR?
August 17, 2009
Aug. 17, 2009 - Are there any industries or companies that don’t need PR?Before you say no, what if the company in question had a 90% market share?
That’s Yoshida Kogyo Kabushikikaisha’s (YKK) estimated share of the global market for zippers and other fasteners; the company’s name translates as Yoshida Co. Ltd. Founded in Tokyo in […]
The Last International Playboy
June 18, 2009
Holy Coverage! Our indie film client, The Last International Playboy, has been making headlines around the world over the last few weeks.
The film opened in New York last Friday, June 12 at the Village East Cinema, 181 - 189 2nd Ave. following a red carpet premiere on June 10. This Friday, the film opens in […]
Investor Relations Today Calls for Personal Touch
May 18, 2009
A new survey of the publicly traded European companies with the best investor relations (IR) departments finds there’s little appetite for the glitzy roadshows of the past decade. Instead, IR directors are using the personal touch to stay on good terms with shareholders, according to Institutional Investor magazine.
“Gone are the lavish banquets and high-tech media […]
When Press Releases Are Incomplete, Where to Turn?
May 7, 2009
A new partnership between Microsoft Advertising and Brand Affinity Technologies (BAT), which manages endorsements by sports figures and celebrities, will allow marketers to browse personalities online for use in advertising. Microsoft Advertising’s role is managing the media buying and selling.
BAT’s press release promises that marketers “can easily secure talent and launch national and locally targeted […]