The best most common means used to measure the value of PR is the ad value equivalency (AVE). The industry knows it’s a flawed tool but a more reliable one - and one that isn’t phenomenally expensive - has been hard to come by.
AVE is calculated by measuring either column inches (in the case of […]
Entries Categorized as 'PR 101'
Still No PR Measurement Standard
August 24, 2009
Role of Public Relations | What is the Role of PR?
July 17, 2009
From our friends at PublicRelationsBlogger.com, here is a post today about the role of public relations in business:
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Public Relations has many roles within a business, but the most important may be that it serves as an outlet and tool for shaping an image, whether it be for a company or an individual. The most […]
BusinessWire Survey Shows Time Needed to Create Press Release
April 6, 2009
Nearly 49% of respondents need several days to write and get approval for a press release, according to a new poll by BusinessWire. Even worse, an unfortunate 11% of respondents need weeks.It seems to me that BusinessWire should have asked two separate questions: 1.) How long does it take to write a press release? 2.) […]
Somali Pirates Force Crisis Communications
February 17, 2009
When a tanker ship owned by Industrial Shipping Enterprises Management Corp. was hijacked in the Gulf of Aden on Nov. 29, 2008, CEO James Christodoulou took charge of the situation, according to the new issue of PRWeek. He wisely hired a PR agency to develop a communications strategy that focused on four audiences, including the […]
You Got The Facts Wrong
February 13, 2009
When I was a reporter for a daily newspaper few years ago, I dreaded getting the call from a source in that day’s story: ”You know, Mr Novich. I read your story today and you got your facts wrong.”
There is nothing more upsetting to a journalist than getting a fact wrong, and having one’s mistake corrected […]