Mediashop clients have appeared in a wide range of publications in the last few weeks. Here are a few articles highlighting our clients:
+aRt, a new condominium development in the heart of West Chelsea, has partnered up with Chashama, an organization that transforms donated retail storefronts into art exhibitions. Check out the article on The New […]
Nov. 23, 2009 - Hollywood movie studios are slashing marketing staffs and discovering the power of PR. “As studios cut ‘paid media’ (newspaper ads, television spots and billboards) they are leaning more heavily on armies of publicists generating what they call ‘earned media,’ free coverage in magazines, newspapers, TV outlets and blogs,” wrote Brooks Barnes […]
Oct. 29, 2009 - For people who wonder why the nightly news is overwhelmingly negative - with only a 60-second, light-hearted bit tacked on to the end of the evening broadcast - I think this situation provides a small amount of insight.
When I heard that a producer for a network news program wanted to speak […]
Oct. 19, 2009 - Not since the Mercury Theatre on the Air’s radio broadcast of an adaptation of “War of the Worlds” have people taken a media event as seriously as the launch of the new film “2012.”On Oct. 30, 1938, Orson Welles terrified an estimated 4 million to 12 million listeners with his tale […]
From our friends at PublicRelationsBlogger.com, here is a post today about public relations strategies and your audience by Ashley Wirthlin:
Your ‘audience’ as a PR professional may be larger than you think. It refers to the press contacts and media vehicles your consumers and potential consumers (target audience) use, see, read, or visit. Knowing who to […]