Aug. 27, 2009 - The recession has taken a dramatic toll on PR and advertising agencies but Freddie Laker, director of digital strategy at business technology consulting firm Sapient, says it’s also fostering positive changes. He enumerates three new marketing tactics which will also impact PR: More creative branding tools; different customer outreach strategies; and […]
Entries Categorized as 'marketing'
Recession Leads to Improvements in Marketing
August 27, 2009
JCPenney Opens First Manhattan Store
July 27, 2009
JCPenney has opened its first Manhattan store just a block away from Macy’s massive Herald Square flagship location. In fact, the Plano, TX retailer is planning a splashy July 31 grand opening featuring New York City Mayor Michael Bloomberg.
While JCPenney does have stores in some other boroughs, Manhattan presents a significant challenge not only due […]
Have It Your Way
July 22, 2009
The saying “have it your way” just became true for Burger King consumers. On July 21, 2009 Burger King re-launched their corporate website BK.com. Bk.com allows consumers to seek nutritional information, order the Whopper inspired fragrance “Flame,” create your own t-shirt, play various games, send an “angry gram” that allows one to send a talking whopper […]
To Do: Halstead Harlem Open House Tour **TODAY**
July 22, 2009
You’re invited to tour eight of Halstead’s finest new developments in various locations throughout Harlem on July 22 from 11:30 AM - 2:30 PM.What’s new in Harlem real estate? From condos approved for FHA-financing (3.5% down) to a luxury green condominium development to affordable and market rate units in a range of prices, this tour […]
Watch out Mister Softee!
July 22, 2009
The other day I was walking down the street near Mediashop’s office when I noticed a brightly colored truck parked across the way. It looked just like this one posted on the Staten Island North Shore Blog. At first I did not believe my eyes. Was Time Warner really selling ice cream? According to this article […]