Entries Categorized as 'marketing'

HARLEM CONDOMINIUM DEVELOPMENT 2280 FDB APPROVED FOR FHA-BACKED LOANS

February 4, 2010

FOR IMMEDIATE RELEASE
Contact: Nicole Amato, nicole@mediashoppr.com
Mediashop PR, 212-867-8778 x226
 
Federal Housing Authority’s Mortgage Program Offers Up to 95% Financing for Qualified Buyers
New York, NY - February 4, 2010 - Halstead Property Development Marketing and RGS Holdings, LLC, in conjunction with Goldman Sachs Urban Investment Group and JP Morgan Chase Community Development, today announced that 2280 […]

PR Draws Budget From Marketing

November 23, 2009

Nov. 23, 2009 - Hollywood movie studios are slashing marketing staffs and discovering the power of PR. “As studios cut ‘paid media’ (newspaper ads, television spots and billboards) they are leaning more heavily on armies of publicists generating what they call ‘earned media,’ free coverage in magazines, newspapers, TV outlets and blogs,” wrote Brooks Barnes […]

Recession Leads to Improvements in Marketing

August 27, 2009

Aug. 27, 2009 - The recession has taken a dramatic toll on PR and advertising agencies but Freddie Laker, director of digital strategy at business technology consulting firm Sapient, says it’s also fostering positive changes. He enumerates three new marketing tactics which will also impact PR: More creative branding tools; different customer outreach strategies; and […]

JCPenney Opens First Manhattan Store

July 27, 2009

JCPenney has opened its first Manhattan store just a block away from Macy’s massive Herald Square flagship location. In fact, the Plano, TX retailer is planning a splashy July 31 grand opening featuring New York City Mayor Michael Bloomberg.
While JCPenney does have stores in some other boroughs, Manhattan presents a significant challenge not only due […]

Have It Your Way

July 22, 2009

The saying “have it your way”  just became true for Burger King consumers. On July 21, 2009 Burger King re-launched their corporate website BK.com.  Bk.com  allows consumers to seek nutritional information, order the Whopper inspired fragrance “Flame,” create your own t-shirt, play various games, send an “angry gram” that allows one to send a talking whopper […]

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