In the midst of the financial crisis, Stamford, CT is getting hit just as hard as Wall Street. Known as “Wall Street North,” Stamford is the home of some of the major financial companies including Thomson Reuters Corp., General Re Corp. and a slew of hedge funds and smaller companies that sprouted up in the […]
Entries Categorized as 'branding'
Stamford, CT. Seeks New Identity
May 7, 2009
Luxury Marketers Must Adapt to Changing Consumer Appetites
May 4, 2009
Unity Marketing’s most recent Luxury Consumption Index shows that affluent consumers are changing their patterns of consumption - patterns that may persist even after the recession abates. The quarterly survey of 1,034 adults with average incomes of $207,000 is considered an accurate leading indicator of consumer spending by luxury goods marketers such as jewelers.
The index […]
Car Companies Pull Back at New York Auto Show
April 15, 2009
The New York International Auto Show, which runs through April 19 this year at the Javits Center in Manhattan, might be the only time in its 109-year history where hecklers have made themselves so vocal at the show.You all know that American economy has historically relied heavily on the auto industry. Statistics still […]
Nissan Introduces Their New Mobile Device
April 13, 2009
A few months back I wrote a blog about Dentyne’s new ad campaign that incorporated technology terms as a unique way to catch their audience’s attention.
Similarly, Nissan has recently rolled out their new campaign for their new car, Cube, according to the New York Times. Instead of calling it what it is, Nissan has decided […]
Blast from the Past! Marketers Look Back to Attract Consumers
April 7, 2009
In today’s society, people want to experience something that is secure and comfortable due to the difficult economy. In an effort to bring back enjoyable memories, marketers are looking back to a time when people felt their best (1950’s through 1980’s).
According to this story in The New York Times, “Reviving vintage slogans and jingles as […]