If you want to understand a day in the life of Entourage’s Vincent Chase - you may be able too, but at a costly price. Starwood W Hotels and HBO are pairing up in an effort to offer luxurious bungalows for the complete “Entourage” experience.
July 27, 2009 Advertising Age reports, “Today the newly opened W […]
Entries Categorized as 'branding'
Starwood Hotels W to offer branded bungalows for the “Entourage” experience
July 28, 2009
Chipotle Mexican Grill and Food, Inc.: “Food with Integrity”
July 15, 2009
Chipotle Mexican Grill teamed up with Magnolia Pictures, Participant Media and River Road Entertainment in an effort to spread the word about Food, Inc. a documentary that focuses on America’s food industry.
According to Brandweek, “Beginning tomorrow, the chain will sponsor free screenings of the film in 32 cities across the country. It will also place […]
Starbucks Sponsors MSNBC’s “Morning Joe”
June 1, 2009
June 1, 2009 - Calling it “the closest integration between an advertiser and a national news program in recent memory,” The New York Times reported today that Starbucks has become the official sponsor of MSNBC’s daily news program “Morning Joe.” Although the hosts have conspicuously consumed Starbucks’ products on the show for years without any […]
More for Your Money?
May 12, 2009
Due to the economy, consumers are always trying to get more for their money. It makes sense that competing advertisers work around the clock and are even going as far as pairing up with one another to reassure consumers of their current deals.
Recently, an extremely clever advertisement between Chips Ahoy cookies and Capri Sun juice […]
Multi-Level Marketing Expands During Recession
May 11, 2009
Growing up in Upstate New York in the 1970s, I had many friends whose parents who tried to sell Amway. In today’s economically challenging conditions, these multi-level marketing (MLM) operations - also known as matrix, network, or franchise marketing - seem to be multiplying. I realized that MLMs were enjoying a renaissance when my cleaning […]