Happy New Year!
As thousands of people come to New York City to see the largest ball drop in the world, they don’t expect to be bombarded with brands that are working hard to gain some attention! As the battle of the brands continue, Nivea, a skin and beauty care company, launched a campaign in hopes […]
Entries Categorized as 'branding'
Welcome 2009 with a Kiss!
January 2, 2009
Only Two More Shopping Days Until Christmas
December 22, 2008
Or 48 Hours if you’re planning to shop Toys R Us in Times Square, which will be continuously open from now until 8 PM on Christmas Eve. According to this Wall Street Journal article, more retailers are offering “extreme” hours to attract as many consumers as possible during these rough economic times. The article states:
“In […]
Be it Sour or Sweet - Soda Goes Green
December 22, 2008
Another product has jumped onto the “Green” bandwagon. Major soda company Coca-Cola has announced Sprite Green will debut this month in New York and Chicago. How can soda be green? Well, with a touch of rebaudioside A (Reb-A), which comes from the South American stevia plant, it is the key ingredient behind Coke’s Truvia sweetener […]