You might have caught our blog post on Monday about Old Spice and their “Smell like a Man” campaign, which has received an enormous amount of coverage and actually turned the Old Spice guy into a celebrity overnight. You might have also assumed that the campaign that captured everyone’s attention translated into a boom in […]
Entries Categorized as 'branding'
Old Spice Campaign Not Helping Sales?
July 22, 2010
Old Spice - A Viral Campaign Hit
July 19, 2010
On July 14, Old Spice released 84 comedic YouTube videos (”Old Spice Responses”) as a part of their “Smell Like a Man” ad campaign which was launched earlier this year. The campaign ran for three days (the company used Twitter, Facebook and a multitude of blogs to track responses and questions) and the videos have […]
“The Crunch is Calling” – Or Pulling Up in Your Driveway
July 12, 2010
Check out the new ad campaign that Wheat Thins launched in June. As a part of their “The Crunch is Calling” campaign, Wheat Thins has been tracking Twitter and rewarding people with surprising treats for mentioning the brand in a tweet.
For example consumer Tabitha Hancock, tweeted, “AAAHHHH Im outta wheat thins…Mi life is officially over!”
According […]
40th Birthday for Sesame Street Highlights Iconic Branding
November 9, 2009
Nov. 9, 2009 - Betting on excellent branding that encompasses vibrant colors, catchy tunes, funny characters, and repetitive lessons, children’s show Sesame Street turns 40 this week. To appreciate the enormity of the changes in the U.S. alone, consider this: With a racially diverse cast that initially shocked some Americans, the set will be visited […]
Scottish Companies Prepare for U.S. Boycott
September 14, 2009
Sept. 14, 2009 - Companies across Scotland, from kilt makers to shortbread purveyors, are bracing for an American boycott due to outrage about their government’s release of convicted Lockerbie bomber Abdul Baset Ali al-Megrahi last month.
Harris Tweed, the venerable Scottish fabric maker, has chosen to “de-Scottishify the image of the brand.” “The company plans to […]