You might have caught our blog post on Monday about Old Spice and their “Smell like a Man” campaign, which has received an enormous amount of coverage and actually turned the Old Spice guy into a celebrity overnight. You might have also assumed that the campaign that captured everyone’s attention translated into a boom in […]
Entries Categorized as 'Advertising'
Old Spice Campaign Not Helping Sales?
July 22, 2010
Old Spice - A Viral Campaign Hit
July 19, 2010
On July 14, Old Spice released 84 comedic YouTube videos (”Old Spice Responses”) as a part of their “Smell Like a Man” ad campaign which was launched earlier this year. The campaign ran for three days (the company used Twitter, Facebook and a multitude of blogs to track responses and questions) and the videos have […]
What’s The Buzz All About? Public Relations In The News
July 15, 2010
Each week, Mediashop PR gathers interesting and newsworthy public relations articles in the news. We decided to share a few exciting articles from Brandweek and Enterprise Mobile Today. We hope you enjoy!
Wendy’s takes a stab at a new public relations approach in their upcoming TV ad campaign promoting their new salad options for customers. This […]
“The Crunch is Calling” – Or Pulling Up in Your Driveway
July 12, 2010
Check out the new ad campaign that Wheat Thins launched in June. As a part of their “The Crunch is Calling” campaign, Wheat Thins has been tracking Twitter and rewarding people with surprising treats for mentioning the brand in a tweet.
For example consumer Tabitha Hancock, tweeted, “AAAHHHH Im outta wheat thins…Mi life is officially over!”
According […]
Public Outrage Builds Against Retouched Ads
December 17, 2009
Dec. 17, 2009 - The U.K.’s Advertising Standards Authority has criticized the retouching of a Procter & Gamble ad featuring British model Twiggy. The Guardian claims there were more than 700 complaints against the image - which may have been encouraged by Member of Parliament Jo Swinson who is campaigning against the digital alteration of […]