What’s The Buzz All About? Public Relations In The News

by admin ~ August 4, 2010

Each week, Mediashop PR gathers interesting and newsworthy public relations and media articles in the news. We decided to share news from, Adage, New York Times and Brandweek. We hope you enjoy!

While reading the New York Times, I came upon this article that I thought was very interesting about O Magazine. Susan Casey, the new Editor-In-Chief was hired to revamp the magazine and add some flair to it. Casey was the former Editor of Sports Illustrated for Women and the Creative Director of Outside Magazine. The September issue will be called the makeover issue and will be Casey’s first issue to hit stands since she has been working for Oprah. Do you think Casey’s role will help spice up the magazine?

According to Adage, Newsweek has been bought by Sidney Harman from the Washington Post Co. The deal was announced on Monday. Mr. Harmon bid $1.00 for the magazine, and plans on keeping the majority of Newsweek’s employees. Do you think the future of Newsweek looks promising?

Brandweek discusses the new Downy fabric softener pitch that states it will keep bed sheets smelling fresh for one week with their improved formula. This formula will be available to the public this month and found in Ultra Downy, April Fresh and Sun Blossom. The various Downy products will be advertised on TV, print and different social media sites. Do you think this campaign intrigue buyers to buy Downy’s new formula?