What’s The Buzz All About? Public Relations In The News

by admin ~ July 15, 2010

Each week, Mediashop PR gathers interesting and newsworthy public relations articles in the news.  We decided to share a few exciting articles from Brandweek and Enterprise Mobile Today.  We hope you enjoy! 

Wendy’s takes a stab at a new public relations approach in their upcoming TV ad campaign promoting their new salad options for customers. This campaign effort focuses on publicizing fresh, tasty, and economical salads for their health conscious clientele.

The iPhone 4’s hardware-based problem that causes reception problems for owners is being compared to Toyota’s crisis with runaway cars, which isn’t positive association. A blog group named Cult of Mac, shares their public relations insight regarding this issue on what they believe is hurting Mac’s reputation.  What are your thoughts?

“When you Orbitz, you know,” is BBDO’s new effort at a humorous campaign making users more aware of their vast quantities of travel information that their website provides. The commercial started airing this week and will run ads in national travel magazines.  Will this attempt by Omnicom’s BBDO increase revenue?