“The Crunch is Calling” – Or Pulling Up in Your Driveway

by admin ~ July 12, 2010

Check out the new ad campaign that Wheat Thins launched in June. As a part of their “The Crunch is Calling” campaign, Wheat Thins has been tracking Twitter and rewarding people with surprising treats for mentioning the brand in a tweet.

For example consumer Tabitha Hancock, tweeted, “AAAHHHH Im outta wheat thins…Mi life is officially over!”

According to Culture Buzz, “Next thing she knew, a gigantorama van, with ‘The Crunch is Calling’ printed on the side, pulled up in her driveway and bestowed her with more Wheat Thins than any single human can possibly eat in a lifetime.”

Check out the video here:

http://www.youtube.com/watch?v=okk04JqRRn8&feature=player_embedded

It seems people are LOVING this new campaign - the video is already up to almost 500,000 views on YouTube and has been garnering attention from a number of media outlets!

Brandflakes for Breakfast says it’s, “Absolutely the tastiest social/viral/fun marketing that we’ve seen in months.”

Start tweeting and maybe you could be next!