FTC May Change Rules for Product Placements

November 2, 2009

Nov. 2, 2009 - Beginning Dec. 1, the Federal Trade Commission (FTC) will require bloggers to provide “clear and conspicuous” disclosures when they receive payment for endorsing products online. Now there is a growing movement to make product placements on TV more obvious as well.
Next month’s changes will affect testimonials and celebrity endorsements and other […]

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