Starwood Hotels W to offer branded bungalows for the “Entourage” experience

by allison ~ July 28, 2009

If you want to understand a day in the life of Entourage’s Vincent Chase - you may be able too, but at a costly price. Starwood W Hotels and HBO are pairing up in an effort to offer luxurious bungalows for the complete “Entourage” experience.

July 27, 2009 Advertising Age reports, “Today the newly opened W Hotel in South Beach, Fla., will debut five “Entourage”-themed bungalows, the hotel’s first branded suite created for a marketing partner. The bungalows are heavily inspired by the HBO comedy and come equipped with such amenities as a stainless-steel pool table, an outdoor barbecue and stove, a private plunge pool, and artwork from rock photographer Danny Clinch.”

Is this too over the top? The bungalows are branding a high class lifestyle during a recession.

According to Advertising Age, “The $5,000-a-night package is designed for four, to mimic the quartet in “Entourage,” and also includes a personal driver; an afternoon of yachting; a personal poolside cabana and jet skis; dinner for four at South Beach hotspot Solea, followed by table service at W South Beach’s Wall nightclub; not to mention a PlayStation 3 and complimentary booze from Grey Goose and Heineken.”

If you can’t afford to spend $10,000 for an “Entourage” bungalow experience there is an alternative plan. Stay at one of the 30 W Hotels in North American and you will see that you can access Entourage episodes for free. Or ask for the “Entourage promotion”.

Oyster blog reports, “Starting July 27 and running until September 27, these two iconic brands are teaming up to launch a national campaign that will offer hotels guests the opportunity to slip into Vinny and E’s shoes for (a minimum of) two nights. The promotion kicked off last Thursday at the newly opened W South Beach, with Adrian Grenier onsite to unveil the official “Entourage Bungalow” at the hotel’s outdoor pool, WET.”

For information about a free promotional contest on Facebook that will allow you to experience the Entourage lifestyle please visit: http://promomagazine.com/entertainmentmarketing/news/hbo-turns-whotel-entourage-0728/ .

Would you want to spend $10,000 hanging in a bungalow for two days at the W Hotel in South Beach, Florida to feel like one of the boys from Entourage?

Allison Berger is an Associate Account Executive at Mediashop PR.