When will marketers learn from others’ mistakes? When marketers release a new ad or campaign, they should really make sure that they will not be offending anyone who sees it.
Case and point, the new Burger King ad that was released in Spain features Hindu goddess Lakshmi sitting on top of a ham sandwich, according to […]

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July 9, 2009 - Companies are renewing their interest in internal communications - the discipline responsible for connecting with and disseminating information to employees instead of the media - due to poor morale.
A new report by The Conference Board focuses on “survivor syndrome.” One of its researchers, quoted in Hispanic Business, recommended “that management teams […]

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