90 First Place 80% Sold in Just Eight Weeks

by admin ~ July 6, 2009

Last week, one of Halstead’s developments, 90 First Place, announced they are 80% sold in just eight weeks!  You can check out the press release below, and also read about it here on Curbed.

HALSTEAD PROPERTY DEVELOPMENT MARKETING ANNOUNCES  RAPID SALES AT 90 FIRST PLACE

Luxury Carroll Gardens Brownstone Conversion 80% Sold in Just Eight Weeks

New York, NY - July 2, 2009 - The Brody Group, developers of new residential development 90 First Place, and Halstead Property Development Marketing today announced they are 80 percent sold after being on the market for just eight weeks.

Located at 90 First Place in Carroll Gardens, the newly renovated brownstone development features three deluxe two-bedroom floor-through homes and two large duplexes.  Sales of this development began in mid-April and with its fourth contract signed last week, the development reached 80 percent in eight weeks on the market.

The units range in size from 1,205 to 2,210 square feet, with prices ranging from $925,000 to $1.15M.  Originally constructed in 1901, the building has been fully renovated. With construction near completion, closings are expected to begin on October 1.

“We’re very pleased to have partnered with Halstead Property Development Marketing for sales and marketing of 90 First Place,” said Eric Brody, principal and founder of The Brody Group. “Halstead’s skilled staff and their marketing strategy created a very streamlined and effective process and as a result, the homes have been selling quickly.”

The last available unit at 90 First Place is a two bedroom 1,367 square foot residence with a balcony on the market for $985,000.

The 90 First Place residences feature private outdoor space, premium 3.5″ oak floors and individual climate control.  Kitchens include white Shaker-style cabinetry, CaesarStone countertops, subway tile backsplashes and recessed lighting.  Master bathrooms have Crema Marfil marble floors and walls, with enclosed glass showers, pearl designer soaking tubs and white Shaker-style vanity and medicine cabinetry.

“It was a pleasure working with the savvy developers at The Brody Group. They have experience and abilities way beyond their years. They created an immaculate renovation of a building in a prime Brooklyn location,” said Roberta Benzilio, senior director of sales at Halstead Property Development Marketing. “The huge success of this project is attributed to a winning combination of a quality product, pinpoint creative marketing and a top notch sales team, making this an incredibly fast sell out.”

Located on a quiet tree-lined block in the heart of Carroll Gardens, 90 First Place is close to numerous shops, restaurants and an active neighborhood park. Known for its distinctively large front yards and handsome brownstones, this peaceful residential neighborhood offers historic character and charm.

About The Brody Group:

The Brody Group, founded in 2003, acquires constructs and develops properties for the New York City market.  They have been involved in target and market-drive projects boasting over 100 residential units and more than 12, 000 square feet of retail space utilizing its unique skill set defined by an entrepreneurial spirit. For more information, please visit: http://thebrodygroup.net/

About Halstead Development Marketing:

Halstead Development Marketing is the exclusive sales and marketing firm for numerous new developments in the tri-state area.  They consult with developers on every aspect of the development process, including: pre-development planning such as comprehensive market research, detailed unit mix and layout analysis and amenities planning, all of which enables their clients to maximize sales prices, increase absorption rates and provide an overall superior  product benefiting the  consumer and developer. In addition, the division directs and coordinates the selection of all on-site personnel, conducts extensive sales training and monitoring, designs exceptional sales environments, and creates integrated communications planning including marketing, advertising, public relations and branding.  For more information on the Halstead Development Marketing Division, please visit: http://www.halsteadpdm.com/home

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For more information on this development, or any Halstead Property Developments, please contact nicole@mediashoppr.com.