In the midst of the financial crisis, Stamford, CT is getting hit just as hard as Wall Street. Known as “Wall Street North,” Stamford is the home of some of the major financial companies including Thomson Reuters Corp., General Re Corp. and a slew of hedge funds and smaller companies that sprouted up in the […]
Entries from May 2009
Stamford, CT. Seeks New Identity
May 7, 2009
When Press Releases Are Incomplete, Where to Turn?
May 7, 2009
A new partnership between Microsoft Advertising and Brand Affinity Technologies (BAT), which manages endorsements by sports figures and celebrities, will allow marketers to browse personalities online for use in advertising. Microsoft Advertising’s role is managing the media buying and selling.
BAT’s press release promises that marketers “can easily secure talent and launch national and locally targeted […]
Luxury Marketers Must Adapt to Changing Consumer Appetites
May 4, 2009
Unity Marketing’s most recent Luxury Consumption Index shows that affluent consumers are changing their patterns of consumption - patterns that may persist even after the recession abates. The quarterly survey of 1,034 adults with average incomes of $207,000 is considered an accurate leading indicator of consumer spending by luxury goods marketers such as jewelers.
The index […]
Profnets of the Week
May 1, 2009
It’s time again to take a look at some of the strange and interesting queries from Profnet, a service that sends us journalist queries and calls for sources dozens of times throughout the day. Enjoy!
RECREATION: ‘Glamping’ and Luxurious Camping - Freelancer
A king bed in a tent? Fine wine and dining on-site? A butler to take […]