In the midst of the financial crisis, Stamford, CT is getting hit just as hard as Wall Street. Known as “Wall Street North,” Stamford is the home of some of the major financial companies including Thomson Reuters Corp., General Re Corp. and a slew of hedge funds and smaller companies that sprouted up in the […]
Stamford, CT. Seeks New Identity
May 7, 2009
When Press Releases Are Incomplete, Where to Turn?
May 7, 2009
A new partnership between Microsoft Advertising and Brand Affinity Technologies (BAT), which manages endorsements by sports figures and celebrities, will allow marketers to browse personalities online for use in advertising. Microsoft Advertising’s role is managing the media buying and selling.
BAT’s press release promises that marketers “can easily secure talent and launch national and locally targeted […]