Pizza Hut’s decision to hire an intern to focus on social media, including Twitter, seems to de-value the seriousness of other companies’ social media efforts. Moreover, the chain is taking an extraordinary risk by allowing an intern to become its company spokesperson.
The Yum! Brands Inc.-owned chain has christened this full-time, paid position the “twintern.” Responsibilities […]
Entries from April 2009
Pizza Hut Will Hire Intern to Twitter
April 27, 2009
ProfNets of the Week
April 24, 2009
It’s time again to take a look at some of the strange and interesting queries from ProfNet, a service that sends us journalist queries and calls for sources dozens of times throughout the day. Enjoy!
HEALTH: Dermatologist — World Wrestling Entertainment Magazine
WWE Magazine is seeking a dermatologist to recommend deodorants for a variety of needs. Some […]
Investigating the Internet
April 23, 2009
As a former Boston resident, avid Craigslist user….and human, I find the news of the Craigslist killer to be pretty frightening. When the news first broke, we imagined the alleged suspect would probably be some sort of deranged psychopath, yet were more horrified to find out he could easily have been any of our peers […]
Strategic Planning Important to Communicators
April 23, 2009
Strategic planning is just as important in the public relations and marketing functions of a business as it is in the finance or manufacturing areas. It’s easy to dash from one crisis to another and ignore the big picture. But it’s important for the company that someone in the communications department is thinking about long-term […]
Introducing: The PR Twintern!
April 23, 2009
I think it’s pretty safe to say that if you still do not know what Twitter is that you are living under a rock. In recent months, Twitter (a micro-blogging platform that challenges users to think in 140 characters or less) has become an overnight sensation. Today, you can’t turn on the TV, […]