As a former Boston resident, avid Craigslist user….and human, I find the news of the Craigslist killer to be pretty frightening.  When the news first broke, we imagined the alleged suspect would probably be some sort of deranged psychopath, yet were more horrified to find out he could easily have been any of our peers […]

Posted in Uncategorized, crisis communications, internet, social media No Comments »

Strategic planning is just as important in the public relations and marketing functions of a business as it is in the finance or manufacturing areas. It’s easy to dash from one crisis to another and ignore the big picture. But it’s important for the company that someone in the communications department is thinking about long-term […]

Posted in business operations, pr in practice No Comments »

I think it’s pretty safe to say that if you still do not know what Twitter is that you are living under a rock.   In recent months, Twitter (a micro-blogging platform that challenges users to think in 140 characters or less) has become an overnight sensation.  Today, you can’t turn on the TV, […]

Posted in social media No Comments »