Marketing Strategy for Small Business: Enter Business Awards

by erica ~ April 8, 2009

More than ever, business professionals are looking for new ways to promote their business and their employees during tough economic times. Although organizations have countless channels to promote their business - they all cost money. 

One cost-effective way for business professionals to increase awareness is through business awards, which can laud your organization as a whole, executives, internal teams or your website/marketing materials. 

By winning awards, you gain third party credibility from an independent organization and also draw more attention to your business through the resulting publicity.

Mediashop’s client, The American Business Awards, was recently featured with this tip in a list of 115 Marketing Strategies for Small Businesses on The Toilet Paper Entrepreneur.  Check out the full list here.

The American Business Awards is accepting entries until April 30, 2009.  Just today, we announced that 15 top creative professionals have joined the Board of Distinguished Judges & Advisors for the media section of The American Business Awards and will participate in this year’s judging.   Some notable new members include those from Wyeth, Beeby Clark + Meyler, One Eighty, BGT Partners, LeapFrog Interactive, Diversified Business Communications, AngelVision Technologies, Verite, Inc., IconNicholson, LLC, Design Reactor, Picnik.com, TurnHere, Inc., Omnicom Media Group, Big Stage Entertainment, and Organic.  For a full list or to join, please visit: www.stevieawards.com/aba.