PR matters in any economy, but what I always tell prospective clients is that public relations beats advertising 10 to 1 during tough economic times. There are many reasons why, but I think the most important reasons to choose PR over advertising are:
1. PR costs less. PR costs less than a traditional advertising campaign - […]
Why PR Matters in a Down Economy
April 7, 2009
Blast from the Past! Marketers Look Back to Attract Consumers
April 7, 2009
In today’s society, people want to experience something that is secure and comfortable due to the difficult economy. In an effort to bring back enjoyable memories, marketers are looking back to a time when people felt their best (1950’s through 1980’s).
According to this story in The New York Times, “Reviving vintage slogans and jingles as […]