AP Cuts Rates; Boston Globe May Shut Down

April 6, 2009

According to NewspaperDeathwatch.com, “Two numbers stood out in Friday’s shocking news that the New York Times Co. was threatening to shut down the Boston Globe: $85 million and 450. The first number is the amount of money the Globe is expected to lose this year without union concessions. The second is the number of employees […]

A Nutty PR Stunt

April 6, 2009

After struggling with a national salmonella outbreak, peanuts are trying to make it back into households with the help of some PR professionals.
According to The New York Times, the state of Georgia has taken one of the hardest hits due to this outbreak as a result of factories closing, lost jobs, and declining peanut sales. […]

BusinessWire Survey Shows Time Needed to Create Press Release

April 6, 2009

Nearly 49% of respondents need several days to write and get approval for a press release, according to a new poll by BusinessWire. Even worse, an unfortunate 11% of respondents need weeks.It seems to me that BusinessWire should have asked two separate questions: 1.) How long does it take to write a press release? 2.) […]

Home
About Us
Capabilities
Clients
News
Contact