Entries from March 2009

CNN is All-Economy, All-Week

March 18, 2009

It reminds me of the coverage on The Weather Channel when a big hurricane is coming and 24 hours a day, nothing is reported except ”the storm of the century.”
Well, today’s real-life storm of the century is the economic crisis we are facing and in an effort to differentiate itself from other affiliations, CNN is focusing an […]

Talking Mannequins Popping Up Everywhere

March 17, 2009

Old Navy has rolled out a new integrated campaign that is quite unusual. For those that have not seen their new TV commercials for this campaign, they are using “SuperModelquins,” which are animated store mannequins. Brandweek reports that circulars, in-store promotions, direct mail, online ads and a microsite are part of the campaign, which focuses on […]

State of Newsmedia; Seattle PI Latest Casualty

March 17, 2009

According to a story on PRWeekUS.com yesterday, the media is facing a continued ad crisis. This is not exactly breaking news, but the ominous predictions from the Pew Research Center include the expectation that several newspapers will fail and numerous others will cease seven-day home delivery this year.   Well, The Seattle Post-Intelligencer and Tucson Citizen are two […]

Are Americans Reading More?

March 16, 2009

Friends are revitalizing long dormant book clubs, Amazon.com’s Kindle 2 electronic reading device is getting great press, and libraries are thriving. Are Americans shunning more expensive entertainment and returning to their love of the written word?
That’s not to say that Americans are buying more books. The New York Times reported that book sales in the […]

Profnets of the Week

March 13, 2009

It’s time again to take a look at some of the strange and interesting queries from Profnet, a service that sends us journalist queries and calls for sources dozens of times throughout the day. Enjoy!
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TOYS/TODAY: Banning Barbie Dolls — Junior Scholastic Magazine
West Virginia legislator Jeff Eldridge has proposed a bill to ban Barbie dolls, saying […]

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