Entries from March 2009

It’s time again to take a look at some of the strange and interesting queries from Profnet, a service that sends us journalist queries and calls for sources dozens of times throughout the day. Enjoy!
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LIVING/TODAY: How People Want to be Celebrities in Their Own Lives — The Arizona Republic
I am looking for someone to comment […]

Posted in Profnet No Comments »

National Public Radio has achieved record ratings and The Huffington Post is one of the few news outlets adding staff. At a time when the Rocky Mountain News has closed and the Seattle Post-Intelligencer has shifted to online-only publication, it’s a relief to know that some news organizations are still going strong.
NPR has been the […]

Posted in internet, media, publishing No Comments »

In the three years since its launch, the messaging service Twitter has attracted millions of users, and taken pop culture by storm.  With just 29 employees, it has seen its web traffic grow 900% over the past year as politicians, business leaders, and celebrities have made headlines with their tweets, and web users from around […]

Posted in business operations, social media No Comments »

After seeing the new movie, “I Love You, Man,” this weekend - I was impressed to see minimal product placement unlike some other recent movies that are just over the top with product plugs. To my surprise, I came across this article on BrandWeek that exposed Vespa as the major contributor to product integration for […]

Posted in Advertising, branding, film No Comments »

Procter & Gamble’s Tampax Pearl brand of tampons is urging women to “Outsmart Mother Nature.” “The campaign was intent on avoiding oft-parodied clichés” such as walking on the beach and frolicking in fields of flowers, according to The New York Times. It’s part of an admirable trend toward using forthright language to describe feminine hygiene […]

Posted in Advertising, branding, marketing No Comments »