Procter & Gamble’s Tampax Pearl brand of tampons is urging women to “Outsmart Mother Nature.” “The campaign was intent on avoiding oft-parodied clichés” such as walking on the beach and frolicking in fields of flowers, according to The New York Times. It’s part of an admirable trend toward using forthright language to describe feminine hygiene […]

Posted in Advertising, branding, marketing No Comments »