Old Navy has rolled out a new integrated campaign that is quite unusual. For those that have not seen their new TV commercials for this campaign, they are using “SuperModelquins,” which are animated store mannequins. Brandweek reports that circulars, in-store promotions, direct mail, online ads and a microsite are part of the campaign, which focuses on […]

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According to a story on PRWeekUS.com yesterday, the media is facing a continued ad crisis. This is not exactly breaking news, but the ominous predictions from the Pew Research Center include the expectation that several newspapers will fail and numerous others will cease seven-day home delivery this year.   Well, The Seattle Post-Intelligencer and Tucson Citizen are two […]

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