Stable Banks Tout Their Fiscal Health

by lisa ~ March 9, 2009

As the Federal Deposit Insurance Corp. (FDIC) continues to take over insolvent banks across the U.S., some PR savvy financial institutions are trumpeting their fiscal health. BB&T Corp. of Winston-Salem, N.C. is working to convince customers that it’s still going strong.BB&T (whose Web site proclaims it to be “Reliable. Dependable. Trusted Since 1872.”) is apparently hanging banners outside some of its branches that read “Still Strong. Still Lending.”

It’s an interesting twist on the standard value proposition. Instead of touting the myriad ways they can help customers grow their funds, banks such as BB&T are announcing, “We won’t fail.”

I have to wonder if any of BB&T’s competitors in the Southeast can make the same claims. If so, they should roll out their own campaigns to instill customer confidence and to differentiate themselves from the country’s failing banks.

To see BB&T’s banner, click here: http://twitpic.com/1ibzl

Lisa Tibbitts is a New York-based corporate communications professional with an MBA in marketing. Follow her on http://twitter.com/FinancialPR.