Entries from March 2009

‘Frost’ renamed ‘International Playboy’ - Opens in NYC on June 12

March 31, 2009

One of Mediashop’s clients is C Plus Pictures, an independent film production company.  Today, we announced that their film “THE LAST INTERNATIONAL PLAYBOY” (formerly known as Frost), will have its theatrical debut in New York on June 12 at the Village East Cinema.
The Last International Playboy has an all-star cast including: Jason Behr (Roswell), Monet Mazur […]

Call for Government Intervention for Mainstream Media

March 30, 2009

President Obama, who knew you’d have so many industries to take over in just the first 100 days of your presidency?  Today, of course, the auto industry.  Tomorrow… maybe the mainstream media.  This must be FoxNews’s biggest nightmare ever.
According to this story on NewspaperDeathwatch.com that outlines the suggestions found in a forthcoming book Saving Journalism […]

MediaWeek Identifies Top 10 Magazines for Advertisers

March 30, 2009

The Economist, the British news and political affairs weekly, tops MediaWeek’s list of the 10 hottest magazines of 2009. With ad revenue of $131.5 million (up 25.5% from the prior year) and 2,468 ad pages (up 4.4%), The Economist’s U.S. circulation was up 9.2% to 786,977.
MediaWeek says its Hot List is calculated using a subjective […]

Kodak’s New Ad Campaign: Cheaper Ink

March 30, 2009

When digital cameras began pushing out traditional film companies about ten years ago, Kodak shifted its business focus to printers, ink and digital photo services.  
Now, as the economy has everyone looking to save on just about everything - The Wall Street Journal reports that Kodak’s newest campaign includes print ads and television spots that […]

Have you Tasted your News Today?

March 27, 2009

At a time when traditional print media is struggling, one ink manufacturer thinks they might have the answer to increasing advertising revenue: flavored paper. 
According to this article, “Have Your Morning Paper for Breakfast,” from Philadelphia’s NBC affiliate, Carlstadt-based US Ink has created what they call “Taste-it Notes.”  The article explains that the Taste-It Notes work […]

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