Frito-Lay has gotten deep inside women’s brains, literally. For a new campaign they are launching, Frito-Lay, which owns Lay’s, Fritos, Ruffles, Doritos, Cheetos and Tostitos; Smartfood; Flat Earth, is targeting women, who allegedly snack more than men, the New York Times reports.With the help of neuromarketers, who test the levels of consumers’ brain responses to […]

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