From the trenches: Hadas is a Senior Account Executive at a top New York PR firm, working on several blue chip accounts.  A media relations expert, Hadas shares with us her thoughts on phone pitching in PR today.
Some of us use Twitter; others Facebook; and the majority of us soley use email. So, why is […]

Posted in pr in practice No Comments »

Earlier this year McDonalds launched their McCafe offerings, and, as mentioned in a previous post by Lisa they’ll be joining the ranks at Fashion Week in New York City.  While the fast food chain is starting to take on some serious coffee shop characteristics, Starbucks is doing the opposite.  According to this article today on […]

Posted in branding, marketing No Comments »