Frito-Lay has gotten deep inside women’s brains, literally. For a new campaign they are launching, Frito-Lay, which owns Lay’s, Fritos, Ruffles, Doritos, Cheetos and Tostitos; Smartfood; Flat Earth, is targeting women, who allegedly snack more than men, the New York Times reports.With the help of neuromarketers, who test the levels of consumers’ brain responses to […]
Entries from February 2009
Frito-Lay Makes an Effort to Market to Women
February 27, 2009
Ethics Debate on Rhianna Photo
February 26, 2009
Unless you’ve been living under a rock, you’ve heard about super pop star Rhianna’s ill-fated relationship with Chris Brown, and chances are you’ve even seen the photos of her after the reported attack of domestic abuse.
In this PR Week article, the issue of ethics is raised. Should they have published the photo or not?
According to PR […]
Does Email Marketing Work?
February 26, 2009
Yes, it does, according to a new survey by Epsilon. The marketing services firm says that customers who’ve signed up for emails are happy to receive them. The key here is that the study focuses on so-called permission-based e-mail, not unsolicited email.
Epsilon said its national consumer survey “yielded the following results:
56% of recipients of permission-based […]
To Do: *tonight* Financing 411 - Information on Buying Real Estate Today
February 26, 2009
20 Henry Street (http://www.20henry.com/), a luxury condominium development in Brooklyn Heights, is hosting new series of seminars that will be held on the last Thursday of each month in the 20 Henry sales office at 114 Henry Street in Brooklyn Heights.
Read about the first event in The New York Post Real Estate Blog… the first event […]
Magazine Industry Continues to Struggle in Weak Economy
February 25, 2009
Originally, the internet was blamed for newspaper and magazine circulations citing steep decreases.
Publishing groups have pulled publications, and publications such as Rolling Stone have slimmed down their physical size to try and make ends meet. However, with today’s economy continuing to weaken and fight to hang on, the magazine industry is really starting to feel […]