A Plea to CEOs: Respect Your Flacks

January 29, 2009

I’m curious about Merrill Lynch’s corporate structure. Surely there’s someone within the executive management team who represents corporate communications. Did this person advise John Thain that redecorating his office - and spending absurd sums on an area rug, a garbage can, an antique commode, and other non-essential items - would be a public relations nightmare?
No, […]

Trailers for Books

January 29, 2009

Book publicity does wonders for an author - creating a buzz about a book before it hits the shelves.  But consumers now have another avenue to explore before actually shelling out their hard-earned cash to purchase a new book before it winds up on The New York Times Best Seller list.  
Publishers are now releasing […]

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