After seeing some major traffic coming from iPhones, Target has created an application that makes it easy for consumers to visit their site.
Although it wasn’t originally intended to be a marketing concept, this Brandweek article discusses Target’s new iPhone application, which is a great example of unintentional internet marketing gone right (at least for Target, […]

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It’s time again to take a look at some of the strange and/or interesting/ stories being written about this week - thanks to Profnet, a service that sends us journalist queries and calls for sources dozens of times throughout the day. Enjoy!
HOME: How to Hang Christmas Lights — Sun Newspapers (TX)
I’m writing a how-to on […]

Posted in PR 101, Profnet No Comments »

The ongoing battle between us rages on.
I just saw this story in PR Week about Dan Abram’s new consulting firm, Abrams Research, that will employ working members of the press to advise clients on how to best convey messages to the press.
This is a fascinating concept and has already created a significant amount of controversy […]

Posted in public relations in the news No Comments »