Entries from November 2008

To Do: Live Jazz Concert and Wine Tasting in Brooklyn Heights *tonight*

November 20, 2008

TONIGHT, our clients at 20 Henry are hosting a special event to unveil the just-opened sales office for the newly converted and constructed luxury condominiums in Brooklyn Heights.
Sales at 20 Henry officially launched last week. You can read more about the development in last week’s Brooklyn Daily Eagle article. 
Tonight’s event will feature a live performance […]

Google’s “Oops” May Lead Tourists Astray

November 19, 2008

A few weeks ago the shuttle between Grand Central and Times Square changed its look again, the outside wrapped in a giant advertisement for Google, the inside plastered with Google maps directing pedestrians to various locations across the city.I noticed the maps myself and thought “cute idea” but didn’t pay much attention beyond that.  Well, […]

The Future of PR and Social Media

November 19, 2008

Blogs and other social media outlets have created a new channel for client coverage - and it’s changing how the public relations industry works in some ways; in others, not so much. 
This blog entry, “Social media will not kill PR, but it does expose industry weakness” on ZDNET from last week is a very interesting […]

Profnets of the Week

November 18, 2008

It’s time again to take a look at some of the strange and interesting queries from Profnet, a service that sends us journalist queries and calls for sources dozens of times throughout the day. Enjoy!
Tis the season!
NON-EXPERT: Santas for Hire — Newsday (NY)
I’m specifically looking for Santas (and Mrs. Claus) who are age 50 and […]

Crisis Communications 101

November 18, 2008

As public relations professionals, we are constantly at odds with two distinct but important groups: our clients who demand news coverage and the reporters who cover them.  It is a delicate balance we have to achieve - walking a fine line between offering our contacts the information they need in a transparent way and pushing […]

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