Entries from November 2008

Thanksgiving: The First American PR Stunt?

November 26, 2008

It was a tête-à-tête.  They broke bread.  A few of them probably hugged it out, too.  Was Thanksgiving really the first ever American PR stunt? 
It certainly has all of the elements of a great stunt.  It was unexpected, it fostered an image of unity and friendliness between these two clashing cultures, it showed communities on […]

Targeting Consumers with a Smaller Budget

November 26, 2008

I don’t know how much more I can hear about the economic crisis and the affect it’s having on consumers and marketers especially during the holiday season. What strikes me the most are the creative ways that marketers are reaching out to consumers without focusing too much on the “spending” factor. Both consumers and marketers […]

Celebrity birth or press event?

November 25, 2008

The lines are starting to blur.  While I hate to question the motives of any expectant parents, with a Google News search for Bronx Mowgli returning more than 1,200 articles, one has to wonder.
The recent birth of Ashlee Simpson and Pete Wentz son has caused quite a stir online, resulting in many opinionated comments regarding […]

Home
About Us
Capabilities
Clients
News
Contact