I don’t know how much more I can hear about the economic crisis and the affect it’s having on consumers and marketers especially during the holiday season. What strikes me the most are the creative ways that marketers are reaching out to consumers without focusing too much on the “spending” factor. Both consumers and marketers […]
Entries from November 2008
Targeting Consumers with a Smaller Budget
November 26, 2008
Celebrity birth or press event?
November 25, 2008
The lines are starting to blur. While I hate to question the motives of any expectant parents, with a Google News search for Bronx Mowgli returning more than 1,200 articles, one has to wonder.
The recent birth of Ashlee Simpson and Pete Wentz son has caused quite a stir online, resulting in many opinionated comments regarding […]
Manipulative Media
November 25, 2008
As a self-described celebrity gossip hound, the Jennifer Aniston/Brad Pitt/Angelina Jolie love triangle has captured my attention like most of the free world. So it was with great interest that I came across this New York Times article detailing Angelina’s careful manipulation of the media.
I’m jaded enough to know not to believe everything I read […]
Social Media and Barack Obama: A Powerful Combination
November 21, 2008
“Thomas Jefferson used newspapers to win the presidency, F.D.R. used radio to change the way he governed, J.F.K. was the first president to understand television, and Howard Dean saw the value of the Web for raising money,” said Ranjit Mathoda, a lawyer and money manager who blogs at Mathoda.com. “But Senator Barack Obama understood that […]
Motrin Giving Moms a Headache
November 21, 2008
Angry moms are taking charge against a new controversial ad produced by Motrin.
The ad confronts issues that moms may encounter when carrying their kids in a baby-sling across the chest. Their ad has sayings like “wearing your baby seems to be in fashion;” “these things put a ton of strain on your back, your neck, […]