In times of economic hardship, it is even more important for companies to continue marketing to consumers. At first, companies may think to cut back on marketing expenditures, but in order to secure limited consumer spending dollars, they must continue marketing and promoting their brand in more captivating and unique ways.
One company, TeeCompressed.com, is helping […]
Entries from October 2008
The Great Compression: Tiny T-Shirts Bringing in Big Promotions
October 24, 2008
Radar Magazine to Shutter
October 24, 2008
Another one bites the dust. According to NYMag.com, Radar Magazine is closing soon. See the full (still very brief post) here for more information.
Update from Gawker: AMI to buy RadarOnline.com
Liquor Goes on Tour
October 24, 2008
A new phenomenon has struck the liquor industry. As part of new marketing campaigns, liquor companies are launching unique tours to gain more recognition for their products. Two recent examples are Hennessy Cognac and Dos Equis beer.
Hennessey created a tour to engage their consumers by involving a curator who will represent the style of Hennessy, […]
“America runs on Dunkin’” and _______ on Starbucks.
October 22, 2008
I’m not sure if and when the ads will run in New York, but according to The Boston Globe, earlier this week Dunkin’ Donuts announced a new campaign touting the results of their blind taste test, which found more participants preferred Dunkin’ Donuts coffee over Starbucks.The Boston Globe explained:
“According to Dunkin’ Donuts, which is in […]
Halstead’s Bill Ross - #36 on Brownstoner’s List of Brooklyn Real Estate Fame
October 21, 2008
Today, Bill Ross was named the thirty-sixth most important figure in Brooklyn real estate by Brownstoner. See the full list here, and here is more information on Bill’s achievement:
36. Halstead Property director of development marketing Bill Ross has been involved in the Brooklyn real estate for almost three decades, and was instrumental in expanding Halstead’s […]