Brownstoner’s Rental of the Day: The Standish (Brooklyn Heights)

by jill ~ October 6, 2008

Our client, Halstead Property Development Marketing, has just signed on to market The Standish, a premiere rental development in Brooklyn Heights, which recently completed a gut-renovation. 

The Standish was today’s ”Rental of the Day” on Brownstoner, and you can also visit the Halstead site for more information on listings.  The full release is below -please contact us for more information or photos.

________________________________ 

HALSTEAD DEVELOPMENT MARKETING WINS MARKETING CONTRACT FOR THE STANDISH IN BROOKLYN HEIGHTS

Recently Gut-Renovated, The Standish is a Historic, Full-Service Rental Building

New York, NY - October 6, 2008 - Halstead Development Marketing today announced they have signed on as the exclusive marketing firm for The Standish, a premiere rental development in Brooklyn Heights.

Taurus Investment Holdings recently purchased The Standish and completed a $10 million renovation of the building in Fall 2008. As part of their new strategy for attracting tenants, Taurus signed with Halstead Property Development Marketing in September to operate the rental office and announce the opening of this unique rental property to the general New York community.

Representing the epitome of luxury living in Brooklyn Heights, the recent renovation of The Standish included electric and plumbing upgrades, new kitchens and bathrooms, and the installation of new hardwood flooring throughout. The 12-story building, located at 169 Columbia Heights, has a total of 94 units with multiple floor plans ranging in size from 400 square foot studios to 1,000 square foot two-bedroom homes, and even a planned 2,500 square foot three-bedroom duplex. Monthly rent prices range from $2,200 to$5,900 for studios, one and two-bedrooms and $7,200 to $15,000 for deluxe, larger one-of-kind apartments.

“We’re pleased to represent The Standish,” said William S. Ross, Director of Development Marketing at Halstead Property. “The Standish offers residents modern amenities along with a rich history and pre-war character in this prime Brooklyn neighborhood.”

Built in 1903 as The Standish Arms Hotel and recently reborn as The Standish, the building is located steps from the Brooklyn Heights Promenade and one subway stop from Manhattan and boasts some of the best skyline views New York has to offer. The rental office is located on site and is open on Wednesday and Thursday evenings from 5:30 to 8:30 P.M. and on Saturdays and Sundays from 12:00 to 3:00 P.M. Halstead will show the building at other times by appointment.
“We are thrilled to be working with Halstead Development Marketing,” said Patrick M. McGrath, Managing Partner of Taurus of New York, LLC. “They have a proven track record of achieving the results that matter, and we know they will help us successfully launch the building and establish our brand amongst the communities that make Brooklyn Heights such a special place to live.”

The Standish offers a mix of studios, one, two and three-bedroom rentals, which were designed to integrate modern luxury into the pre-war structure of the building. Residences feature oversized windows and high ceilings with modern kitchens and stainless steel appliances. With upper levels boasting panoramic views of lower Manhattan and the harbor, all units offer large amounts of natural light. Building amenities include a 24-hour concierge and security, an on-site fitness center and on-site laundry.

For floor plans or information regarding listings, please visit: www.halsteadpdm.com.

About Taurus Investment Holdings:
Taurus was founded in 1976 as a real estate investment advisor to high net worth individuals and financial institutions. Under the leadership of Peter Merrigan, Lorenz Reibling and Gunther Reibling, the company has evolved into a global owner-operator and value-add developer of both directly managed and joint venture assets. We have purchased and sold more than 10 million square feet of residential, office, industrial, retail, hotel and other commercial real estate assets. For more information, please visit: http://www.tiholdings.com.

About Halstead Development Marketing:
A division of Halstead Property, Halstead’s Development Marketing Division is the exclusive sales and marketing firm for more than 65 new developments representing over 3,500 units in the tri-state area. The Halstead Development Marketing Division consults with developers on every aspect of the development process, including: pre-development planning such as comprehensive market research, detailed unit mix and layout analysis and amenities planning, all of which enables their clients to maximize sales prices, increase absorption rates and provide an overall superior product benefiting the consumer and developer. In addition, the division directs and coordinates the selection of all on-site personnel, conducts extensive sales training and monitoring, designs exceptional sales environments, and creates integrated communications planning including marketing, advertising, public relations and branding. For more information on the Halstead Development Marketing Division, please visit: http://www.halsteadpdm.com

As the first firm in New York to bring real estate sales out of office buildings and into retail storefronts, Halstead is one of the largest residential real estate brokerage firms in the metropolitan area. For more information on Halstead, please visit: http://www.halstead.com.

###