What the flock… Is POMx explicit?

by nicole ~ September 17, 2008

If you live in New York and happened to tune in for Tina Fey’s (fantastic in my opinion) impersonation of Sarah Palin on Saturday night, you might have been scratching your head after the commercial for POMx, POM Wonderful’s new iced coffee drink.  I spend a lot of time with my iPOD ear buds implanted in my head, so I may not have the best hearing, but I was shocked when I heard their new commercial….and turned to my TV buddy who simultaneously asked — “Did they just say what I think they said?” 

If you missed it and have no idea what I’m talking about, you can check it out here.  According to POM Wonderful’s blog, the commercial has already been banned from a few networks for its “faux” explicit language, and I’m not surprised.  While I’m not sure if I agree with their tactics, the commercial definitely caught my attention.  And… while researching for this post I’ve read the drink tastes nothing like pomegranate, so I’m actually tempted to try it.

According to an article in PR Week, POM Wonderful introduced the new POMx coffee drink in New York in the beginning of September and will begin rolling it out in the rest of the country in January.  The article says:

“Working with Mind Over Media PR for New York outreach, the effort will focus on the health aspect of the drink and will target younger consumers, said Rob Six, VP of corporate communications for POM. Traditional print, broadcast, and radio outlets in New York, blogs like Gothamist, and e-mail newsletters such as Daily Candy are all part of press outreach, Six added. The company also launched a POMx Iced Coffee Web site.”

Also, in NBC and POM’s defense, I saw the commercial during programming geared towards adults after 11:30 PM…but I also haven’t seen it since.

Nicole Amato is an Account Executive at Mediashop PR and a graduate of Northeastern University with a BA in Journalism.