“Apple Boring? Get over it.”

September 12, 2008

Every September, Apple CEO Steve Jobs announces the company’s latest innovations.  This year’s conference caused a whirlwind of negative press when Apple did not unveil a mind-blowing new device.
Sure, Jobs didn’t announce a ridiculously thin computer; he didn’t unveil a cell phone that would change the future of cell phone trends and technology.  But, that’s […]

The Campaign That Works

September 12, 2008

At happy hour in Chinatown (a true story):
Me to Friend: Do you want to use some hand sanitizer (as friend reaches for delicious pork buns)?  Some health insurance company was giving it out on the corner by my office. I love free stuff.
Friend: Oh yeah, I was just noticing their ads on the subway on […]

A Good Way to Start Your Day

September 12, 2008

Starbucks has made a wise decision. I may not be a big fan of their $5 coffee but I am a fan of the new “Good Sheet” feature they recently added.
According to this article in The New York Times, consumers will now be offered a free folded piece of paper that provides information and statistics […]

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