Yesterday Ad Age reported on a new study conducted by business professors at Villanova University and the College of New Jersey, revealing that advertisements featuring skinny models make women feel worse about themselves, but better about the brand. The article states:
Women in a sample of 194 college students aged 18-24 expressed more negative feelings about their […]
Entries from July 2008
Skinny Sells
July 31, 2008
Book Publishers Mourn
July 30, 2008
… the death of the cassette tape that is. Popularized in the late 70’s, cassette tapes are now seeing the white light at a number of book publishers. Hachette Publishers, for example, just threw an RIP party to remember a “dear friend.”
Book publishers have been mainly releasing cassette tapes for their audio books. With sales […]
McDonald’s Caffienates TV News
July 24, 2008
A few weeks ago, I blogged about product placement and the FCC’s push for more disclosure of embedded advertising in entertainment television. The jury is still out on that one…but what happens when product placement starts to invade your local TV news desk too?
According to this New York Times article, it is already happening. The […]
Being Kanye West
July 24, 2008
On my way down to a meeting in Tribeca this morning, I took the 1 train from Times Square to Canal Street and found myself staring at this subway ad for about five minutes - it advertises tablets that will magically turn anyone who uses them into Kanye West. I knew it was a joke and […]
Junk Mail a Little Greener?
July 23, 2008
I have recently become an advocate of going green (as much as I can) and I like hearing about companies that are taking the “green initiative.” I’ve written about Sun Chips and their recent green efforts and well as Hollywood’s recent involvement in the Green Network. This week I came across this New York Times […]