From today’s New York Times, there is a great article about all of the advertising being done to promote the new season of “Mad Men,” and the DVD release of its first season.
This is a great study in the art of “cross-promotion.” According to the article, they are issuing a special advertising section of Advertising […]
Entries from June 2008
Madison Avenue Likes What it Sees in the Mirror
June 23, 2008
Vampire Weekend
June 20, 2008
Last night, the cast of “Rosencrantz and Guildenstern Are Undead” gathered at the fabulous Plaza Lobby Bar in the newly renovated Plaza Hotel in New York to celebrate the film’s completion.
Jake Hoffman (Arrested Development), Devon Aoki (Sin City), John Ventimiglia (The Sopranos), Danny Masterson (That 70’s Show) attended, along with about 100 guests. Club promoter Danny […]
2008 American Business Award Winners Revealed
June 13, 2008
Last night was the 6th Annual American Business Awards gala ceremony here in New York.
Dozens of winners were named in categories from “Best Executive” and “Best Overall Company” to “Best Business Blog” and “Most Innovative Company.”
According to the press release, there was a focus on “green” business at this year’s event: In a nod to […]
from The New York Times: The Sex Speech
June 12, 2008
I’m usually not very political here, but I think this New York Times op-ed written by Nicholas D. Kristof is worth a read. It’s on the issue of gender in our society and role of female leadership - tied closely to Hillary Clinton’s primary campaign for President.
Brand Rejuvenation at Kohl’s, Wal-Mart and J.C. Penny
June 12, 2008
Two weeks ago, I posted this blog about older food brands coming back from retirement.
Along the same topic, old clothing labels that haven’t been sold since the early 90’s are also coming back from retirement. Stores like Khol’s, J.C. Penny, and Wal-Mart are relaunching what used to be popular lines to boost their sales. Khol’s tells The […]