While, I’m not in straight advertising and confess to loving the fact I can TiVo over commercials, I’ve always been fascinated with the creativity that goes behind some of these ads. While overall ad dollars are decreasing (especially for newspapers, which are seeing a big decline in classified real estate advertising), the major networks can […]
Entries from May 2008
The Tivo-ing of America
May 20, 2008
News Roundup: PR, Marketing & Advertising
May 20, 2008
Here’s a roundup of interesting news on pr, marketing and advertising issues from today’s papers:
-PR Week story on a blacklist of publicists who send mistargeted pitches to Lifehacker. Frankly, I’m surprised this doesn’t happen more often (or maybe it does and we just don’t find out about it), but it really does seem childish to […]
San Diego State Launches Curious PR Campaign
May 19, 2008
According to this article in today’s Los Angeles Times, San Diego State has launched a very curious PR campaign following last week’s massive drug bust on their campus.
The campaign focuses on how they’re “prouder than ever” of SDS alums like San Diego Fire Chief Tracy Jarman, Hall of Fame baseball player Tony Gwynn and former Jack […]
Starbucks: Bracing for the Down Economy
May 15, 2008
The weakening economy has some major retailers ducking for cover. With the summer approaching and the cost of commodities like dairy and coffee beans soaring, Starbucks has been hit hard. While they have already been experiencing a paralleled downturn in recent years, they announced this week that they are firing back with even more innovations that […]
American Business Awards - 2008 Finalists
May 14, 2008
Today, the Finalists were announced for the 2008 American Business Awards. The winners will be announced at the gala awards event, which is taking place on June 12 in New York.
Read the full press release here.