Just when you thought there were enough brands out there - dedicated fans of retired brands are fighting to bring back some classic products such as Brim coffee and Hydrox cookies. Both products endure what is called brand equity, which is a positive association for products that might be ‘left-for-dead.’
According to the New York Times […]
Entries from May 2008
Brands Coming Back from Retirement
May 28, 2008
The Definition of a Shill
May 28, 2008
shill //
News Roundup: PR, Marketing & Advertising
May 27, 2008
It was a fantastic Memorial Day Weekend… and now we’re back to rain and humidity.
Here’s some fascinating industry news to brighten the day:
- New York Times reports on “tremors” in Oprahland. I also saw a segment about this on the Today Show this morning, which said that some people are paying less attention to the […]