It was a fantastic Memorial Day Weekend… and now we’re back to rain and humidity.
Here’s some fascinating industry news to brighten the day:
- New York Times reports on “tremors” in Oprahland. I also saw a segment about this on the Today Show this morning, which said that some people are paying less attention to the […]
Entries from May 2008
News Roundup: PR, Marketing & Advertising
May 27, 2008
Brand Entertainment
May 23, 2008
In this article in today’s Wall Street Journal, the story is all about mayo - and how Unilever plans to hawk Hellman’s mayonnaise through its show “Real Food Summer School.”
This is another great and interesting example of how the intersection of entertainment and advertising is becoming more clear - and more in our face. Earlier […]
Have Super Food Chains Run Out of New Ideas?
May 22, 2008
Why is a super food chain imitating a small chicken restaurant chain item? Have they run out of their own ideas?
This is the issue that Chick-fil-A is having with chain giants like McDonald’s, Arby’s and Hardee’s, according to today’s New York Times article: they’re all imitating the Southern Chicken Sandwich, which claims to be originated at […]
Microsoft’s Marketing Ploy to Win in Search
May 22, 2008
It’s never been done before (has it?) - according to this Associated Press story, Microsoft is now offering rebates to online shoppers who go through Microsoft’s search engine Live.com to find what they are looking for. I’ll be interested to see how this plays out. It will either be huge or a big bust.
In other […]
An Advertiser’s Answer in the Era of Tivo
May 21, 2008
Tangentially related to yesterday’s post about the Tivo-ing of America, this article in today’s New York Times directly addresses the issue of how advertisers are trying to fight the issue.
Some advertisers are going back to to the days of “live” commercials. It costs more and it’s riskier, but the aritcle purports that the results are off the […]