Entries from May 2008

Brands Coming Back from Retirement

May 28, 2008

Just when you thought there were enough brands out there - dedicated fans of retired brands are fighting to bring back some classic products such as Brim coffee and Hydrox cookies. Both products endure what is called brand equity, which is a positive association for products that might be ‘left-for-dead.’
According to the New York Times […]

The Definition of a Shill

May 28, 2008

shill   //

News Roundup: PR, Marketing & Advertising

May 27, 2008

It was a fantastic Memorial Day Weekend… and now we’re back to rain and humidity. 
Here’s some fascinating industry news to brighten the day:
- New York Times reports on “tremors” in Oprahland.  I also saw a segment about this on the Today Show this morning, which said that some people are paying less attention to the […]

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