While, I’m not in straight advertising and confess to loving the fact I can TiVo over commercials, I’ve always been fascinated with the creativity that goes behind some of these ads. While overall ad dollars are decreasing (especially for newspapers, which are seeing a big decline in classified real estate advertising), the major networks can […]

Posted in Advertising No Comments »

Here’s a roundup of interesting news on pr, marketing and advertising issues from today’s papers:
-PR Week story on a blacklist of publicists who send mistargeted pitches to Lifehacker.  Frankly, I’m surprised this doesn’t happen more often (or maybe it does and we just don’t find out about it), but it really does seem childish to […]

Posted in branding, breaking news, public relations in the news No Comments »