Entries from May 2008

In today’s Hollywood Reporter, there is a fascinating article about marketing the Olympics in China, in the wake of the tragic May 12 earthquake. 
What’s normal when it comes to the Olympics - like publicity surrounding the torch relay for example - has been overshadowed (rightly so) by the aftermath of this national tragedy.  Advertisers like Coca-Cola […]

Posted in marketing No Comments »

Looks like someone read my latest blog entry…This morning, the Today show discussed how old brands are coming including Hydrox and Brim, which I mentioned in my piece on Wednesday. In addition, NBC has began a message board on their site for people to comment on brands they would like to see make a comeback. […]

Posted in branding No Comments »

I think Thomas Friedman read my blog entry yesterday about how not to be a shill.  Everyone should read this article from today’s New York Times, which I have pasted in its entirety in case you don’t have a NYT subscription:
Truth or Consequences
By THOMAS L. FRIEDMAN
Op-Ed Columnist, New York Times
May 28, 2008
Imagine for a minute, just […]

Posted in Campaign '08 No Comments »

Just when you thought there were enough brands out there - dedicated fans of retired brands are fighting to bring back some classic products such as Brim coffee and Hydrox cookies. Both products endure what is called brand equity, which is a positive association for products that might be ‘left-for-dead.’
According to the New York Times […]

Posted in branding No Comments »

shill   //

Posted in PR 101 No Comments »