from NYT: Low-Cost, High Return Marketing for Small Businesses

by admin ~ December 27, 2007

There’s an interesting story in today’s New York Times about blogging for small businesses, “Blogging as a Low-Cost, High-Return Marketing Tool.”  I think that the points they make are correct, granted about two years belated.

Through my work with The Stevie Awards, I know that small businesses often leave marketing and PR on the back burner - it makes sense because small business owners must commit resources where they are most needed.  But sometimes, all it takes is a mention in the local paper or local business journal through publicity - or reaching customers through a blog to make a difference in the bottom line.  Each year, we work with the winners of the Stevies to achieve results in local and national press to raise their profile and awareness among the communities that they serve.

In other news:

- Campaign publicity at its worst: it’s amazing to me that ploys like these still work with Americans in the heartland.  Doesn’t everyone know by now that it’s just a stunt? 

- Also from The Wall Street Journal, a great story on the best and worst ads from 2007.